"It's easy to make a buck. It's a lot tougher to make a difference"
About this Quote
“Make a difference,” by contrast, is vaguer but heavier. It demands time, patience, and a tolerance for outcomes you can’t fully measure. Brokaw, as a journalist, isn’t accidentally choosing that contrast. This is the ethic of public service disguised as a bumper-sticker aphorism: the reminder that institutions meant to serve the public (newsrooms, government, philanthropy, even business) are constantly tempted to optimize for the scoreboard that updates fastest. Money tallies cleanly. Impact doesn’t.
The subtext is also a defense of labor that isn’t easily monetized: civic engagement, reporting that holds power accountable, mentorship, community work. In a media economy that rewards clicks and speed, “difference” reads like the harder assignment: accuracy, context, accountability, and the unglamorous follow-through after the cameras move on.
Its intent isn’t to shame ambition; it’s to re-rank it. Brokaw offers a simple hierarchy: cash is competence, difference is character.
Quote Details
| Topic | Legacy & Remembrance |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Brokaw, Tom. (2026, January 14). It's easy to make a buck. It's a lot tougher to make a difference. FixQuotes. https://fixquotes.com/quotes/its-easy-to-make-a-buck-its-a-lot-tougher-to-make-152642/
Chicago Style
Brokaw, Tom. "It's easy to make a buck. It's a lot tougher to make a difference." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/its-easy-to-make-a-buck-its-a-lot-tougher-to-make-152642/.
MLA Style (9th ed.)
"It's easy to make a buck. It's a lot tougher to make a difference." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/its-easy-to-make-a-buck-its-a-lot-tougher-to-make-152642/. Accessed 5 Feb. 2026.







