"It's extraordinary how inventive one can be with ethanol right now"
About this Quote
There’s a breezy awe in Yergin’s line that feels almost like a toast raised over a lab bench: look how many ways we can repackage a familiar molecule when the market demands it. The word “extraordinary” isn’t just admiration; it’s a subtle credentialing of an industry pivot, a way to frame adaptation as ingenuity rather than necessity. “Inventive” smuggles in an old American romance with tinkering and entrepreneurship, while “right now” pins the remark to a moment of pressure: volatile oil prices, climate targets, farm-state politics, and the constant hunt for “drop-in” fixes that don’t require society to change its habits.
Ethanol is doing double duty here as substance and symbol. As a fuel additive, it’s been sold as cleaner, domestic, renewable; critics hear land-use tradeoffs, food-vs-fuel anxieties, and a policy scaffolding of mandates and subsidies. By praising inventiveness instead of outcomes, the quote slides past the messier questions: inventive for whom, and to what end? It also hints at how energy transitions often happen in practice - not as sweeping revolutions, but as a proliferation of workaround products, blending strategies, and technical narratives that keep existing infrastructure and consumption patterns intact.
Yergin, a chronicler of energy’s power games, knows the real story isn’t ethanol’s chemistry. It’s the creativity of institutions under constraint: when decarbonization becomes a deadline, even an old solvent can be marketed as a bridge to the future.
Ethanol is doing double duty here as substance and symbol. As a fuel additive, it’s been sold as cleaner, domestic, renewable; critics hear land-use tradeoffs, food-vs-fuel anxieties, and a policy scaffolding of mandates and subsidies. By praising inventiveness instead of outcomes, the quote slides past the messier questions: inventive for whom, and to what end? It also hints at how energy transitions often happen in practice - not as sweeping revolutions, but as a proliferation of workaround products, blending strategies, and technical narratives that keep existing infrastructure and consumption patterns intact.
Yergin, a chronicler of energy’s power games, knows the real story isn’t ethanol’s chemistry. It’s the creativity of institutions under constraint: when decarbonization becomes a deadline, even an old solvent can be marketed as a bridge to the future.
Quote Details
| Topic | Technology |
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