"It’s important to be decisive"
About this Quote
Decisiveness is Silicon Valley’s favorite kind of virtue: less a moral stance than a tempo. Coming from Sam Altman, the line reads like a compact operating manual for founders and executives who live inside compounding timelines, where hesitation is its own cost center. The intent is practical and managerial: make calls, ship, iterate, move resources toward the bet you actually believe in rather than the one you can defend in a meeting.
The subtext is where it gets interesting. “Be decisive” sounds like an individual character trait, but in the startup world it’s also a social signal: I can tolerate uncertainty, I can take responsibility for an outcome, I won’t outsource judgment to consensus. It’s a quiet rebuke to the modern default of endless option-keeping, deck-polishing, and risk laundering through committees. Decisiveness is framed as courage, but it’s also a claim to authority.
Context matters because Altman’s career sits at the intersection of venture capital logic and fast-scaling institutions. In that environment, the penalty for being wrong is often smaller than the penalty for being slow, especially early on when information is scarce and feedback loops are the only real truth. The sentence works because it compresses a whole ideology of action under uncertainty into seven words, clean enough to be repeated as a mantra.
There’s also a shadow side: decisiveness can be mistaken for certainty, and speed can become a substitute for care. The line doesn’t just praise making choices; it quietly normalizes the collateral damage that comes with making them fast.
The subtext is where it gets interesting. “Be decisive” sounds like an individual character trait, but in the startup world it’s also a social signal: I can tolerate uncertainty, I can take responsibility for an outcome, I won’t outsource judgment to consensus. It’s a quiet rebuke to the modern default of endless option-keeping, deck-polishing, and risk laundering through committees. Decisiveness is framed as courage, but it’s also a claim to authority.
Context matters because Altman’s career sits at the intersection of venture capital logic and fast-scaling institutions. In that environment, the penalty for being wrong is often smaller than the penalty for being slow, especially early on when information is scarce and feedback loops are the only real truth. The sentence works because it compresses a whole ideology of action under uncertainty into seven words, clean enough to be repeated as a mantra.
There’s also a shadow side: decisiveness can be mistaken for certainty, and speed can become a substitute for care. The line doesn’t just praise making choices; it quietly normalizes the collateral damage that comes with making them fast.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Sam Altman, Stanford CS183B “How to Start a Startup” lecture Q&A (2014-09-25) |
| Cite |
Citation Formats
APA Style (7th ed.)
Altman, Sam. (2026, January 25). It’s important to be decisive. FixQuotes. https://fixquotes.com/quotes/its-important-to-be-decisive-184265/
Chicago Style
Altman, Sam. "It’s important to be decisive." FixQuotes. January 25, 2026. https://fixquotes.com/quotes/its-important-to-be-decisive-184265/.
MLA Style (9th ed.)
"It’s important to be decisive." FixQuotes, 25 Jan. 2026, https://fixquotes.com/quotes/its-important-to-be-decisive-184265/. Accessed 12 Feb. 2026.
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