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Wealth & Money Quote by Leigh Steinberg

"It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives"

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Negotiation, in Leigh Steinberg's framing, is less a boardroom skill than a domestic survival tactic - a quiet technology for keeping life from grinding into petty resentment. Coming from a super-agent famous for blockbuster sports deals, the line does a clever bit of democratizing: it collapses the distance between a multi-million dollar contract and the nightly tug-of-war over the remote. That compression is the point. Steinberg is selling the idea that the same muscle that moves markets also lubricates relationships, and that the stakes are emotional even when the numbers are not.

The specific intent reads like pragmatic self-mythology: the high-powered negotiator insists his expertise isn’t exotic, it’s portable. Underneath is a cultural correction to the macho fantasy of negotiation as domination. "Keep both sides happy" signals a preference for durable outcomes over victory laps - a reputational strategy in industries where you only get so many chances to be trusted. It also sneaks in a moral claim: quality of life isn’t primarily about what you have, but about how friction is managed.

Context matters: Steinberg’s career sits in a late-20th-century America obsessed with dealmaking, yet increasingly aware that "winning" can be corrosive. By placing TV-choice squabbles beside corporate-scale bargaining, he reframes negotiation as everyday emotional labor - the unglamorous work that determines whether success feels like freedom or just a louder kind of stress.

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APA Style (7th ed.)
Steinberg, Leigh. (2026, January 17). It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives. FixQuotes. https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/

Chicago Style
Steinberg, Leigh. "It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/.

MLA Style (9th ed.)
"It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/. Accessed 13 Feb. 2026.

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About the Author

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Leigh Steinberg (born March 27, 1949) is a Businessman from USA.

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