"It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives"
About this Quote
The specific intent reads like pragmatic self-mythology: the high-powered negotiator insists his expertise isn’t exotic, it’s portable. Underneath is a cultural correction to the macho fantasy of negotiation as domination. "Keep both sides happy" signals a preference for durable outcomes over victory laps - a reputational strategy in industries where you only get so many chances to be trusted. It also sneaks in a moral claim: quality of life isn’t primarily about what you have, but about how friction is managed.
Context matters: Steinberg’s career sits in a late-20th-century America obsessed with dealmaking, yet increasingly aware that "winning" can be corrosive. By placing TV-choice squabbles beside corporate-scale bargaining, he reframes negotiation as everyday emotional labor - the unglamorous work that determines whether success feels like freedom or just a louder kind of stress.
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Citation Formats
APA Style (7th ed.)
Steinberg, Leigh. (2026, January 17). It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives. FixQuotes. https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/
Chicago Style
Steinberg, Leigh. "It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/.
MLA Style (9th ed.)
"It's learning how to negotiate to keep both sides happy - whether it's for a multi-million dollar contract or just which show to watch on TV, that determines the quality and enjoyment of our lives." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-learning-how-to-negotiate-to-keep-both-sides-72271/. Accessed 13 Feb. 2026.





