"It's much easier to consume the visual image than to read something"
About this Quote
As a Beat-adjacent publisher and poet who helped smuggle dissent into the mainstream, Ferlinghetti understood reading as a bodily discipline: slow, solitary, argumentative. It makes you co-author the meaning. Images don’t require that same friction. They arrive pre-chewed, instantly legible, built for speed and consensus. The subtext isn’t anti-image snobbery so much as a warning about what happens when the path of least resistance becomes the default route for understanding the world.
The timing matters. Ferlinghetti lived through the mass-media century: television’s rise, advertising’s conquest of public space, the steady replacement of narrative with slogan. By the time the internet turned everyone into both audience and distributor, his observation became less a complaint than a field report from the future. Visual culture doesn’t just entertain; it reorganizes what counts as knowledge, privileging immediacy over interpretation.
The irony is that Ferlinghetti himself wrote with cinematic vividness. He isn’t rejecting the image; he’s defending the reader’s muscle. Reading asks you to stay with ambiguity, to tolerate not-knowing. A society that can’t bear that discomfort becomes easy to move - politically, commercially, emotionally - because it’s trained to take the quickest meaning available.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Ferlinghetti, Lawrence. (2026, January 17). It's much easier to consume the visual image than to read something. FixQuotes. https://fixquotes.com/quotes/its-much-easier-to-consume-the-visual-image-than-54423/
Chicago Style
Ferlinghetti, Lawrence. "It's much easier to consume the visual image than to read something." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-much-easier-to-consume-the-visual-image-than-54423/.
MLA Style (9th ed.)
"It's much easier to consume the visual image than to read something." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-much-easier-to-consume-the-visual-image-than-54423/. Accessed 3 Feb. 2026.






