"It's never what you say, but how you make it sound sincere"
About this Quote
The subtext is faintly despairing and faintly accusatory. If sincerity is something you can make “sound” a certain way, then authenticity is both counterfeit-able and, worse, optional. The line also implicates the listener: we aren’t victims of manipulation so much as consumers with predictable tastes. We confuse coherence with integrity, confidence with competence, vulnerability with virtue. Mannes is poking at the modern fetish for “realness,” long before social media made sincerity a branded aesthetic.
As a journalist who lived through mid-century mass media’s rise - radio voices, TV telegenics, political speechwriting as craft - Mannes knew how quickly a voice can become a surrogate for character. The quote lands because it’s compact, a little bitter, and structurally enacts its own warning: it’s perfectly quotable, easily repeated with an air of world-weary insight. Even skepticism, she hints, can be made to sound sincere.
Quote Details
| Topic | Honesty & Integrity |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mannes, Marya. (2026, January 16). It's never what you say, but how you make it sound sincere. FixQuotes. https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/
Chicago Style
Mannes, Marya. "It's never what you say, but how you make it sound sincere." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/.
MLA Style (9th ed.)
"It's never what you say, but how you make it sound sincere." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/. Accessed 4 Feb. 2026.











