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Daily Inspiration Quote by Marya Mannes

"It's never what you say, but how you make it sound sincere"

About this Quote

Sincerity, Mannes suggests, is less a moral state than an acoustic effect. The line is a scalpel aimed at public speech: the problem isn’t that people lie; it’s that audiences are trained to reward the performance of truth. “Never what you say” is deliberately absolutist, a provocation that yanks the reader away from content and toward delivery, toward the learned cues we read as honesty - cadence, steadiness, the right kind of hesitation, the humble little crack in the voice. She’s describing rhetoric not as decoration but as a technology for producing belief.

The subtext is faintly despairing and faintly accusatory. If sincerity is something you can make “sound” a certain way, then authenticity is both counterfeit-able and, worse, optional. The line also implicates the listener: we aren’t victims of manipulation so much as consumers with predictable tastes. We confuse coherence with integrity, confidence with competence, vulnerability with virtue. Mannes is poking at the modern fetish for “realness,” long before social media made sincerity a branded aesthetic.

As a journalist who lived through mid-century mass media’s rise - radio voices, TV telegenics, political speechwriting as craft - Mannes knew how quickly a voice can become a surrogate for character. The quote lands because it’s compact, a little bitter, and structurally enacts its own warning: it’s perfectly quotable, easily repeated with an air of world-weary insight. Even skepticism, she hints, can be made to sound sincere.

Quote Details

TopicHonesty & Integrity
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Mannes, Marya. (2026, January 16). It's never what you say, but how you make it sound sincere. FixQuotes. https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/

Chicago Style
Mannes, Marya. "It's never what you say, but how you make it sound sincere." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/.

MLA Style (9th ed.)
"It's never what you say, but how you make it sound sincere." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-never-what-you-say-but-how-you-make-it-sound-127800/. Accessed 4 Feb. 2026.

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About the Author

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Marya Mannes (November 14, 1904 - September 13, 1990) was a Journalist from USA.

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