"It's no good being great in something that goes straight to video"
About this Quote
The intent feels pragmatic, even a little bruised. Wilkinson isn’t debating whether a direct-to-video film can be good; he’s saying greatness needs a stage. The subtext is about gatekeeping and the economics of attention: theatrical releases (and now, prestige platforms) function as a stamp that tells audiences, critics, and awards bodies what to take seriously. “Straight to video” isn’t just a distribution route; it’s a class marker, shorthand for “disposable,” regardless of the talent involved.
Coming from a working actor known for elevating material, the quote also reads as protective of labor. It’s a defense of the time, training, and emotional risk performers put in - and the frustration of watching that effort siphoned into projects the market has already decided are second-tier. There’s wit in the deflation, but not cynicism for its own sake. It’s the weary clarity of someone who knows that in entertainment, merit isn’t only about how well you do the job. It’s whether the job is allowed to matter.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wilkinson, Tom. (2026, January 16). It's no good being great in something that goes straight to video. FixQuotes. https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/
Chicago Style
Wilkinson, Tom. "It's no good being great in something that goes straight to video." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/.
MLA Style (9th ed.)
"It's no good being great in something that goes straight to video." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/. Accessed 12 Feb. 2026.





