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Daily Inspiration Quote by Tom Wilkinson

"It's no good being great in something that goes straight to video"

About this Quote

Tom Wilkinson’s line lands like an actor’s shrug that doubles as a quiet indictment of the industry. “It’s no good being great” isn’t false modesty; it’s a blunt reminder that craft doesn’t exist in a vacuum. Acting is performance, but it’s also delivery system. If the work “goes straight to video,” the achievement gets trapped in a smaller cultural container: fewer eyes, less conversation, less permission for the world to treat it as consequential.

The intent feels pragmatic, even a little bruised. Wilkinson isn’t debating whether a direct-to-video film can be good; he’s saying greatness needs a stage. The subtext is about gatekeeping and the economics of attention: theatrical releases (and now, prestige platforms) function as a stamp that tells audiences, critics, and awards bodies what to take seriously. “Straight to video” isn’t just a distribution route; it’s a class marker, shorthand for “disposable,” regardless of the talent involved.

Coming from a working actor known for elevating material, the quote also reads as protective of labor. It’s a defense of the time, training, and emotional risk performers put in - and the frustration of watching that effort siphoned into projects the market has already decided are second-tier. There’s wit in the deflation, but not cynicism for its own sake. It’s the weary clarity of someone who knows that in entertainment, merit isn’t only about how well you do the job. It’s whether the job is allowed to matter.

Quote Details

TopicMovie
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Citation Formats

APA Style (7th ed.)
Wilkinson, Tom. (2026, January 16). It's no good being great in something that goes straight to video. FixQuotes. https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/

Chicago Style
Wilkinson, Tom. "It's no good being great in something that goes straight to video." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/.

MLA Style (9th ed.)
"It's no good being great in something that goes straight to video." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-no-good-being-great-in-something-that-goes-136454/. Accessed 12 Feb. 2026.

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About the Author

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Tom Wilkinson (born December 12, 1948) is a Actor from United Kingdom.

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