"It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment"
About this Quote
The real rhetorical pivot is "the chance that people would really be interested". Disney positions the audience as the ultimate venture capitalist: attention is the currency that decides whether "totally new and unique" lives or dies. That subtext rhymes with the era's entertainment landscape, when sound, color, character branding, and new distribution models were reshaping what mass culture could be. To bet on "totally new" wasn't just aesthetic bravado; it was a business strategy under conditions where novelty could create a moat - and where failure could erase you.
Disney's genius here is tonal. He compresses anxiety, hustle, and belief into a sentence that reads like common sense. The humility is tactical: it makes the audacity palatable. He invites admiration not for dreaming, but for staking the house on a dream while admitting, plainly, that the public owed him nothing.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Disney, Walt. (2026, January 18). It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment. FixQuotes. https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/
Chicago Style
Disney, Walt. "It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/.
MLA Style (9th ed.)
"It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/. Accessed 12 Feb. 2026.




