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Daily Inspiration Quote by Walt Disney

"It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment"

About this Quote

There is a gambler's candor hiding inside Disney's folksy plainspokenness: "every nickel we had" turns artistic ambition into an all-in wager, not a genial daydream. The line drains the romance from innovation and replaces it with something more accurate and more unsettling - precarity. Disney isn't selling genius; he's describing exposure. The phrase "no secret" performs a quiet act of myth-management, inviting us into the workshop as confidants while also preempting the idea that success was inevitable. It frames risk as a deliberate, almost communal choice, not a lucky break.

The real rhetorical pivot is "the chance that people would really be interested". Disney positions the audience as the ultimate venture capitalist: attention is the currency that decides whether "totally new and unique" lives or dies. That subtext rhymes with the era's entertainment landscape, when sound, color, character branding, and new distribution models were reshaping what mass culture could be. To bet on "totally new" wasn't just aesthetic bravado; it was a business strategy under conditions where novelty could create a moat - and where failure could erase you.

Disney's genius here is tonal. He compresses anxiety, hustle, and belief into a sentence that reads like common sense. The humility is tactical: it makes the audacity palatable. He invites admiration not for dreaming, but for staking the house on a dream while admitting, plainly, that the public owed him nothing.

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APA Style (7th ed.)
Disney, Walt. (2026, January 18). It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment. FixQuotes. https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/

Chicago Style
Disney, Walt. "It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/.

MLA Style (9th ed.)
"It's no secret that we were sticking just about every nickel we had on the chance that people would really be interested in something totally new and unique in the field of entertainment." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/its-no-secret-that-we-were-sticking-just-about-10733/. Accessed 12 Feb. 2026.

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About the Author

Walt Disney

Walt Disney (December 5, 1901 - December 15, 1966) was a Cartoonist from USA.

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