Success Quote by Steve Jobs

Jobs is doing a neat bit of myth-management here: he name-checks charisma only to shove it offstage. Coming from a CEO routinely treated as Silicon Valley's high priest, the denial is strategic. He knows the culture loves a genius narrative; he also knows how brittle that narrative is when a company is trying to regain credibility. So he redirects attention to the one thing that survives hype cycles: shipped objects that people can touch, buy, and build their lives around.

The phrasing is telling. "Results and products" is blunt, almost industrial, but then he lands on "bedrock things" - language of foundations and permanence. That's not accidental. Apple in Jobs's era had to convince skeptics it wasn't just a cult of taste or a comeback story powered by a singular personality. By stressing fundamentals, Jobs is assuring investors, employees, and the broader tech press that Apple isn't a mood; it's an engine.

Then he widens the frame: "people at Apple and outside of Apple". Internal morale and external perception are treated as a single ecosystem. Excitement becomes a measurable output of execution, not marketing. And when he says "what Apple stands for", he slides from product to ideology: Apple as a set of values (simplicity, design, control of the whole experience) that can "contribute to the industry". It's corporate humility that isn't really humble - the subtext is: we won't just compete; we'll set the terms.