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Leadership Quote by Jim Gilmore

"It's not enough to tell people to be creative; they need to know how, and what to create"

About this Quote

Gilmore’s line is a quiet rebuke to the feel-good politics of “innovation” as a slogan. Telling people to be creative is the civic equivalent of telling them to “do better”: it flatters the speaker’s optimism while offloading the hard work onto the audience. The quote’s edge is in its insistence that creativity isn’t a moral posture, it’s an infrastructure problem. “How” points to tools, training, time, and incentives. “What” points to purpose: a shared definition of needs worth solving, not just novelty for novelty’s sake.

As a politician, Gilmore is also drawing a boundary around leadership. He’s implying that exhortation is cheap and that governance is supposed to supply the conditions that make ingenuity legible and repeatable. The subtext is almost technocratic: creativity thrives when constraints are clarified, when pathways exist from idea to implementation, and when institutions reward experimentation rather than punish failure. It’s a push against the romantic myth of the lone genius and toward a more managerial view of human potential.

The context here is the modern civic economy where “creativity” gets invoked in speeches about education, workforce development, and economic competitiveness. Gilmore’s phrasing implicitly critiques that rhetorical inflation. If a state wants startups, better schools, or stronger communities, it can’t just demand imagination. It has to teach methods, fund programs, build pipelines, and define problems clearly enough that people can aim their creativity at something real.

Quote Details

TopicTeaching
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Citation Formats

APA Style (7th ed.)
Gilmore, Jim. (2026, January 16). It's not enough to tell people to be creative; they need to know how, and what to create. FixQuotes. https://fixquotes.com/quotes/its-not-enough-to-tell-people-to-be-creative-they-133208/

Chicago Style
Gilmore, Jim. "It's not enough to tell people to be creative; they need to know how, and what to create." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-not-enough-to-tell-people-to-be-creative-they-133208/.

MLA Style (9th ed.)
"It's not enough to tell people to be creative; they need to know how, and what to create." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-not-enough-to-tell-people-to-be-creative-they-133208/. Accessed 3 Feb. 2026.

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Creativity Needs Method and a Clear Brief - Jim Gilmore
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About the Author

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Jim Gilmore (born 1949) is a Politician from USA.

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