"It's not good enough to give it tender, loving care, to supply it with breakfast foods, to buy it expensive educations. Those things don't mean anything unless this generation has a future. And we're not sure that it does"
About this Quote
The line works because it drags private virtue into public consequence. Wald isn't attacking love or education; he's exposing how easily they become alibis. You can be generous at home and still complicit in a broader political economy of risk: nuclear brinkmanship, ecological depletion, a culture that treats the future as a resource to be consumed. "Breakfast foods" is especially sly. It's domestic, banal, almost comic, a reminder that even care can be commodified and routinized while the larger system accelerates toward catastrophe.
The sting is in the pronoun shift. "It" begins as a child - an object of care - but quickly becomes "this generation", a collective whose fate is determined less by parenting style than by decisions made in labs, boardrooms, and government chambers. Wald's final sentence doesn't offer certainty or a solution; it offers a moral emergency. If we're "not sure" the generation has a future, then the crisis isn't just political or scientific. It's the collapse of the story we've been telling ourselves about progress.
Quote Details
| Topic | Youth |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Wald, George. (2026, January 17). It's not good enough to give it tender, loving care, to supply it with breakfast foods, to buy it expensive educations. Those things don't mean anything unless this generation has a future. And we're not sure that it does. FixQuotes. https://fixquotes.com/quotes/its-not-good-enough-to-give-it-tender-loving-care-60115/
Chicago Style
Wald, George. "It's not good enough to give it tender, loving care, to supply it with breakfast foods, to buy it expensive educations. Those things don't mean anything unless this generation has a future. And we're not sure that it does." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/its-not-good-enough-to-give-it-tender-loving-care-60115/.
MLA Style (9th ed.)
"It's not good enough to give it tender, loving care, to supply it with breakfast foods, to buy it expensive educations. Those things don't mean anything unless this generation has a future. And we're not sure that it does." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/its-not-good-enough-to-give-it-tender-loving-care-60115/. Accessed 22 Feb. 2026.





