"It's not how much you do, it's how often you do it. It simply doesn't matter if you make some monumental effort at any given time. You have it in your to give that extra little bit. You know that you could add that finishing touch. You know you can take that extra step"
About this Quote
The intent is motivational, but the subtext is sharper: you are not lacking capacity; you are withholding it. Kennedy’s phrasing keeps turning the screw with “You know,” a rhetorical finger-point that assumes self-awareness and refuses your excuses. It’s a pep talk structured like an interrogation. If you can “add that finishing touch,” then stopping short becomes a choice, not a limitation. That’s the subtle moral frame: inconsistency isn’t an accident, it’s a habit of self-betrayal.
The context reads like coaching culture or self-improvement literature - the worldview where outcomes are engineered through routines and micro-decisions. Even the cadence mimics training instructions: short, incremental, insistently practical. The quote also flatters in a strategic way: it grants you power (“You have it in you”) while denying you the alibi of exhaustion or circumstance (“It simply doesn’t matter”). That tension is what makes it work. It doesn’t inspire by promising transformation; it pressures by reminding you the next tiny decision is already within reach, and you’re the one who has to live with skipping it.
Quote Details
| Topic | Habits |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kennedy, Marilyn Moats. (2026, January 16). It's not how much you do, it's how often you do it. It simply doesn't matter if you make some monumental effort at any given time. You have it in your to give that extra little bit. You know that you could add that finishing touch. You know you can take that extra step. FixQuotes. https://fixquotes.com/quotes/its-not-how-much-you-do-its-how-often-you-do-it-125206/
Chicago Style
Kennedy, Marilyn Moats. "It's not how much you do, it's how often you do it. It simply doesn't matter if you make some monumental effort at any given time. You have it in your to give that extra little bit. You know that you could add that finishing touch. You know you can take that extra step." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-not-how-much-you-do-its-how-often-you-do-it-125206/.
MLA Style (9th ed.)
"It's not how much you do, it's how often you do it. It simply doesn't matter if you make some monumental effort at any given time. You have it in your to give that extra little bit. You know that you could add that finishing touch. You know you can take that extra step." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-not-how-much-you-do-its-how-often-you-do-it-125206/. Accessed 12 Feb. 2026.








