"It's not only hockey, it's every sport. You know, it's a big event"
About this Quote
The repetition of “you know” works as a pressure-release valve. It signals he’s not delivering a polished slogan; he’s acknowledging a shared reality with the audience, inviting them to fill in the unspoken parts: the travel grind, the national narratives, the sponsorship machine, the endless camera angles, the expectation that athletes become spokespersons for something larger than their shifts on the ice. That’s why the final phrase, “it’s a big event,” feels almost deliberately generic. It’s not laziness; it’s a boundary. Forsberg keeps his emotional distance from the hype by naming it in the blandest possible terms.
Context matters because Forsberg comes from an era when international tournaments, playoff runs, and “must-watch” branding turned athletes into nodes in a global entertainment system. He’s pointing at the civic-religious scale of sport without romanticizing it: the event is the product, and every sport now sells the same kind of moment.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Forsberg, Peter. (2026, January 16). It's not only hockey, it's every sport. You know, it's a big event. FixQuotes. https://fixquotes.com/quotes/its-not-only-hockey-its-every-sport-you-know-its-91414/
Chicago Style
Forsberg, Peter. "It's not only hockey, it's every sport. You know, it's a big event." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-not-only-hockey-its-every-sport-you-know-its-91414/.
MLA Style (9th ed.)
"It's not only hockey, it's every sport. You know, it's a big event." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-not-only-hockey-its-every-sport-you-know-its-91414/. Accessed 13 Feb. 2026.



