"It's not what you do once in a while, it's what you do day in and day out that makes the difference"
About this Quote
The intent is plainly behavioral: shift attention from outcomes to process. But the subtext is sharper. By framing “difference” as the product of everyday choices, it relocates power - and responsibility - onto the individual. That’s motivating, and also conveniently aligned with a commercial weight-loss ecosystem: if the transformation depends on daily practice, then you need daily structure, daily coaching, daily products. Consistency becomes both the moral and the business model.
Context matters because Jenny Craig is less a singular “celebrity” than a brand built on the promise that ordinary people can manage extraordinary change. The quote functions as permission and pressure at once: permission to stop chasing perfection, pressure to stop bargaining with your future self. Its cultural staying power comes from that double bind. It doesn’t offer a miracle. It offers a schedule.
Quote Details
| Topic | Habits |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Craig, Jenny. (2026, January 16). It's not what you do once in a while, it's what you do day in and day out that makes the difference. FixQuotes. https://fixquotes.com/quotes/its-not-what-you-do-once-in-a-while-its-what-you-135639/
Chicago Style
Craig, Jenny. "It's not what you do once in a while, it's what you do day in and day out that makes the difference." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/its-not-what-you-do-once-in-a-while-its-what-you-135639/.
MLA Style (9th ed.)
"It's not what you do once in a while, it's what you do day in and day out that makes the difference." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/its-not-what-you-do-once-in-a-while-its-what-you-135639/. Accessed 7 Feb. 2026.




