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Daily Inspiration Quote by Karl Lagerfeld

"It's only I have seen enough of it and the funny thing is now, I know that I'm skinny, because I know there are even smaller clothes in the store. I think I'm big, when I was big, I never thought about it"

About this Quote

Lagerfeld turns body image into a deadpan logic puzzle: he knows he is skinny not because he feels it, but because retail has produced evidence. The joke lands because it’s bleakly modern. Identity isn’t discovered; it’s verified by inventory. In his world, the mirror is less authoritative than the size range at Dior or H&M, as if the market were the final judge of what a body is.

The second beat is the sharper one: “I think I’m big… when I was big, I never thought about it.” He’s describing a psychological trap that fashion both exploits and manufactures. Self-perception doesn’t track reality; it tracks attention. When he was heavier, the body was background noise. After weight loss, it becomes the whole soundtrack. That reversal exposes the subtext of “discipline” culture: the reward for transformation isn’t peace, it’s surveillance. You don’t arrive at confidence; you arrive at a stricter monitoring system.

Context matters because Lagerfeld wasn’t just any designer; he was a public avatar of fashion’s aesthetic absolutism, famous for a dramatic late-life weight loss and for treating slimness as a professional credential. His wit functions like a shield, making cruelty sound like an observation. The line also implicates the industry’s role in shrinking the goalposts: if smaller sizes exist, you can always be “almost” there. The store becomes a maze where the exit keeps moving, and the punchline is that you call it self-improvement.

Quote Details

TopicWitty One-Liners
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Citation Formats

APA Style (7th ed.)
Lagerfeld, Karl. (n.d.). It's only I have seen enough of it and the funny thing is now, I know that I'm skinny, because I know there are even smaller clothes in the store. I think I'm big, when I was big, I never thought about it. FixQuotes. https://fixquotes.com/quotes/its-only-i-have-seen-enough-of-it-and-the-funny-23277/

Chicago Style
Lagerfeld, Karl. "It's only I have seen enough of it and the funny thing is now, I know that I'm skinny, because I know there are even smaller clothes in the store. I think I'm big, when I was big, I never thought about it." FixQuotes. Accessed February 2, 2026. https://fixquotes.com/quotes/its-only-i-have-seen-enough-of-it-and-the-funny-23277/.

MLA Style (9th ed.)
"It's only I have seen enough of it and the funny thing is now, I know that I'm skinny, because I know there are even smaller clothes in the store. I think I'm big, when I was big, I never thought about it." FixQuotes, https://fixquotes.com/quotes/its-only-i-have-seen-enough-of-it-and-the-funny-23277/. Accessed 2 Feb. 2026.

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Karl Lagerfeld on self perception and body image
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About the Author

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Karl Lagerfeld (born September 10, 1938) is a Designer from Germany.

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