"It's so easy to manipulate an audience, but it's nearly always clear that you are being manipulated. I think even people that are not critically attuned are aware of cynical manipulation in film"
About this Quote
The line “nearly always clear” flips a comforting assumption. We like to imagine we’re duped because filmmakers are geniuses; Boorman suggests we’re complicit because the machinery is loud and familiar. That’s a director speaking from the editing room, where meaning is manufactured shot-by-shot, and also from an era when audiences became increasingly media-literate: post-TV, post-advertising saturation, post-blockbuster. By the time marketing and franchises began pre-selling emotions, “cynical manipulation” wasn’t just an artistic sin, it was a business model.
His final move - even the non-critically attuned can sense it - is the sting. Boorman isn’t flattering audiences as savvy; he’s diagnosing a cultural reflex: people feel the push, resent it, and still surrender because surrender is part of the bargain. The subtext is a challenge to filmmakers: if your audience can see the strings, why are you still tugging so lazily?
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Citation Formats
APA Style (7th ed.)
Boorman, John. (2026, January 15). It's so easy to manipulate an audience, but it's nearly always clear that you are being manipulated. I think even people that are not critically attuned are aware of cynical manipulation in film. FixQuotes. https://fixquotes.com/quotes/its-so-easy-to-manipulate-an-audience-but-its-111120/
Chicago Style
Boorman, John. "It's so easy to manipulate an audience, but it's nearly always clear that you are being manipulated. I think even people that are not critically attuned are aware of cynical manipulation in film." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/its-so-easy-to-manipulate-an-audience-but-its-111120/.
MLA Style (9th ed.)
"It's so easy to manipulate an audience, but it's nearly always clear that you are being manipulated. I think even people that are not critically attuned are aware of cynical manipulation in film." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/its-so-easy-to-manipulate-an-audience-but-its-111120/. Accessed 19 Feb. 2026.



