Love Quote by Damien Hirst

Hirst’s complaint isn’t really about romance; it’s about the lazy comfort of binaries. “Crass” is the tell. It’s not just that the in-or-out framing is simplistic, it’s tacky - a low-grade cultural habit that turns messy interior life into a checkbox. Coming from an artist who built a brand on provocation, spectacle, and the commodification of dread (animals in formaldehyde, diamond skulls), the line reads like a sideways confession: even the most extreme images can become tidy products once the market decides what they “mean.”

The sentence is structured like a shrug with a knife in it. “Such a crass idea” sets the moral temperature, then the dash delivers the diagnosis: we like clean narratives because they let us stop paying attention. Being “in love” is a story with clear lighting, a category you can announce, Instagram, sell. Being “out of love” is its tidy sequel. Hirst is resisting the implied demand to perform certainty - the way modern culture treats feelings as states, not weather.

Contextually, it fits an era where relationships are managed like status updates and identities are increasingly declarative. It also echoes Hirst’s long-running interest in how institutions sanitize the grotesque: the gallery vitrines, the clinical display, the way death becomes design. Here, love gets the same treatment. The subtext: if you’re forced to pick a side, you’re already speaking someone else’s language - and it’s usually a marketplace’s.