Creativity Quote by Sebastian Bach

There is a shrug baked into this line, and it lands like a timestamp from the early web era when “having a site” flipped from flex to basic hygiene. Sebastian Bach isn’t selling some utopian internet vision; he’s clocking the way access changes expectations. “It’s too easy” is less celebration than mild accusation: if the barrier to entry has collapsed, the excuse for not participating collapses with it. Convenience becomes social pressure.

The syntax does a lot of work. He starts with a broad claim about “these days,” then retreats into “I guess,” a tiny hedge that signals how quickly certainty becomes conformity online. By the time he reaches “everyone has one,” the statement is both observational and self-implicating: the musician who once relied on gatekeepers (labels, magazines, radio programmers) is now nudged into the same always-on self-publishing treadmill as everyone else.

Context matters because Bach comes from a rock economy built on mystique and mediation. A band’s identity used to be shaped through album cycles and curated interviews; a personal website drags you into constant update culture: tour dates, merch, posts, the implied demand for direct access. The subtext is not just “build a site,” but “opt into a new kind of labor.” It’s DIY as obligation, not rebellion. And the quiet punchline is that democratization doesn’t eliminate hierarchy; it just standardizes the tools while making visibility the real scarcity.