Creativity Quote by Don Bluth

A shrug dressed up as a diagnosis: "It's whatever sells; it's the business of it" lands like a weary backstage truth from someone who’s watched art get negotiated into product. Coming from Don Bluth, the animator-director who built a career on insisting mainstream animation could be darker, stranger, and more emotionally jagged than the house style, the line reads less like cynicism for sport and more like a hard-earned translation of power. Not "what’s best" or even "what people want", but what can be packaged, pitched, and pre-sold.

The intent is disarmingly practical. Bluth isn’t romanticizing the marketplace; he’s naming it. The subtext is a warning to younger artists: taste is not the main engine. Distribution is. Marketing is. Risk management is. "Whatever sells" is also shorthand for trend-chasing, sequel math, toy aisles, and the quiet veto of anything that can’t be explained in a sentence to an executive who’s thinking in spreadsheets.

The second clause tightens the knife. "It’s the business of it" suggests the system isn’t accidentally commercial; commerce is the point. That word "it" flattens the dream - film, animation, creativity - into an industry object. In Bluth’s orbit, where studios rose and fell on box office and ancillary revenue, the line reads as both resignation and strategy: if you want your vision to survive, you have to understand the machine that can erase it.