"I've been proud to be a lifelong Chicago Cub and still be with the Cubs. That's always been important to me and I think it's always been special"
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Sandberg is doing something athletes rarely get to do anymore: treating loyalty as a value, not a branding strategy. In an era when free agency, trades, and “player empowerment” turned rosters into rotating cast lists, his line lands like a small act of resistance. The repetition of “always” and “still” is the point. He’s not just saying he stayed; he’s saying staying meant something even when leaving might have been easier, richer, or more fashionable.
The phrase “lifelong Chicago Cub” is deliberately bigger than “I played for the Cubs.” It folds identity into employment, suggesting the team isn’t merely a workplace but a civic relationship. For Chicago, that carries extra charge: the Cubs have long been the lovable institution that asked for patience, faith, and a sense of humor about disappointment. To be “proud” of that isn’t boasting about titles; it’s embracing the grind, the summers at Wrigley, the tradition of showing up when there’s no guarantee of payoff.
There’s also a subtle appeal to the fans’ sense of mutual commitment. Sandberg’s “important to me” reads as personal, but it’s a wink at a city that takes baseball as neighborhood culture, not just entertainment. Calling it “special” keeps the sentiment accessible and unpretentious, as if he’s refusing the cold language of career calculus. The subtext: in a sport obsessed with transactions, continuity can still be a kind of greatness.
The phrase “lifelong Chicago Cub” is deliberately bigger than “I played for the Cubs.” It folds identity into employment, suggesting the team isn’t merely a workplace but a civic relationship. For Chicago, that carries extra charge: the Cubs have long been the lovable institution that asked for patience, faith, and a sense of humor about disappointment. To be “proud” of that isn’t boasting about titles; it’s embracing the grind, the summers at Wrigley, the tradition of showing up when there’s no guarantee of payoff.
There’s also a subtle appeal to the fans’ sense of mutual commitment. Sandberg’s “important to me” reads as personal, but it’s a wink at a city that takes baseball as neighborhood culture, not just entertainment. Calling it “special” keeps the sentiment accessible and unpretentious, as if he’s refusing the cold language of career calculus. The subtext: in a sport obsessed with transactions, continuity can still be a kind of greatness.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
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