"I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks"
About this Quote
The specific intent is to draw a line between “popular” and “mass produced for consumption,” a difference Warhol understood better than most because he lived inside it. Coming out of advertising and illustration, he knew how desire gets manufactured. His Pop art wasn’t a love letter to consumer goods; it was a cool, clinical x-ray of them. When he says “as soon as,” he’s pinpointing the instant an image loses its edge: not when it becomes seen, but when it becomes optimized.
The subtext is also self-protective. Warhol’s whole persona was a brand before “personal brand” became LinkedIn gospel. By calling commercial things “stinky,” he maintains the aura of the outsider even while cashing the checks. It’s a neat Warhol move: critique as camouflage.
Context matters: mid-century America turning celebrity, advertising, and repeatable images into a national language. Warhol isn’t shocked by that machine; he’s warning that the machine’s greatest trick is making everything feel equally disposable.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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Citation Formats
APA Style (7th ed.)
Warhol, Andy. (2026, January 15). I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks. FixQuotes. https://fixquotes.com/quotes/ive-decided-something-commercial-things-really-do-15247/
Chicago Style
Warhol, Andy. "I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/ive-decided-something-commercial-things-really-do-15247/.
MLA Style (9th ed.)
"I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/ive-decided-something-commercial-things-really-do-15247/. Accessed 12 Feb. 2026.






