"I've just done a commercial in the U.S. in which I talk about stocks, shares and bonds. Everyone is amazed. They ask me: 'You really know about that stuff or did you just learn it for the commercial?' I tell them I wouldn't do it unless I understood and had an interest"
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Kournikova is doing damage control with a smile, and it works because she understands the real product being sold isn’t bonds - it’s her credibility. At the height of her fame, she was treated less like a tennis player and more like a global brand: photographed, marketed, debated as an “it girl” who happened to hold a racquet. So when she describes Americans “amazed” that she might know anything about finance, she’s not just recounting a press junket anecdote; she’s exposing the low expectations baked into celebrity culture, especially for female athletes whose intelligence is constantly treated as optional.
The quoted questions - “Did you really know… or did you just learn it?” - are a neat summary of how fame gets framed as fraud. The subtext is: you’re pretty, so you must be a puppet. Her reply is calibrated, not combative: “I wouldn’t do it unless…” That conditional matters. She isn’t claiming expertise; she’s claiming agency. It’s a small rhetorical judo move that shifts the focus from what she knows to what she chooses.
There’s also a savvy read of American aspiration culture here. A sports celebrity talking “stocks, shares and bonds” signals adulthood, responsibility, even respectability - a kind of endorsement that says, “I’m not just entertainment; I’m a person with interests.” In a marketplace that monetizes her image, Kournikova insists on being more than an image, without pretending she’s above the transaction.
The quoted questions - “Did you really know… or did you just learn it?” - are a neat summary of how fame gets framed as fraud. The subtext is: you’re pretty, so you must be a puppet. Her reply is calibrated, not combative: “I wouldn’t do it unless…” That conditional matters. She isn’t claiming expertise; she’s claiming agency. It’s a small rhetorical judo move that shifts the focus from what she knows to what she chooses.
There’s also a savvy read of American aspiration culture here. A sports celebrity talking “stocks, shares and bonds” signals adulthood, responsibility, even respectability - a kind of endorsement that says, “I’m not just entertainment; I’m a person with interests.” In a marketplace that monetizes her image, Kournikova insists on being more than an image, without pretending she’s above the transaction.
Quote Details
| Topic | Investment |
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