"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one"

This quote by Daniel J. Boorstin speaks with the significance of restraint when it pertains to developing efficient marketing. It is easy to produce a bad ad, as anybody can do it, however it takes a real genius to acknowledge a great ad and to understand when to leave it alone. This implies that a good ad ought to be left as is, without any unnecessary changes or additions. It is essential to trust the initial concept and to not overcomplicate it. An excellent ad needs to be basic and to the point, and it must be able to promote itself. It is the job of the genius to recognize this and to leave the ad as is.