"I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed"
About this Quote
The subtext is aimed at two audiences at once. To competitors, it’s a quiet flex: you don’t get 9,000 misses unless you’ve taken an absurd number of shots, meaning you were central, trusted, constantly in the arena. To everyone else, it’s permission. The quote sells resilience, but it also defends ambition. Jordan is preempting the cheap heckle that defines a player by the last miss. He’s reframing the miss as the entry fee for responsibility.
Context matters because Jordan’s brand - built in the late 80s and 90s, amplified by Nike and highlight culture - often reads as superhuman inevitability. This line punctures that mythology without truly surrendering it. He admits vulnerability only to reinforce dominance: the failures don’t humanize him so much as explain his edge. It’s motivational, yes, but not soft. The message is almost ruthless: if you want the payoff, you have to accept the public record of coming up short, repeatedly, where everyone can see it.
Quote Details
| Topic | Perseverance |
|---|---|
| Source | Later attribution: Quotes That Will Change Your Life: 100 Success Words That... (Andrea Febrian, 2024) modern compilationID: hE4SEQAAQBAJ
Evidence:
... I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." -Michael ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Jordan, Michael. (2026, February 7). I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. FixQuotes. https://fixquotes.com/quotes/ive-missed-more-than-9000-shots-in-my-career-ive-26792/
Chicago Style
Jordan, Michael. "I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." FixQuotes. February 7, 2026. https://fixquotes.com/quotes/ive-missed-more-than-9000-shots-in-my-career-ive-26792/.
MLA Style (9th ed.)
"I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." FixQuotes, 7 Feb. 2026, https://fixquotes.com/quotes/ive-missed-more-than-9000-shots-in-my-career-ive-26792/. Accessed 4 Mar. 2026.


