"I've never really been a traditional country kind of guy. I wanted my music to sound more like the end of the '90s and to have the kind of great music, pop or whatever, that radio will embrace"

Bryan White is expressing his desire to produce music that is not standard nation, but rather a blend of different categories. He wants his music to have a sound that is reminiscent of the end of the '90s, and to be something that radio will accept. This quote shows that Bryan White is not content to just follow the traditional country noise, however rather wants to produce something brand-new and distinct. He is wanting to develop a sound that is both modern-day and enticing to radio audiences. By blending various genres, he wants to produce something that is both fresh and available. Bryan White is wanting to produce a noise that is both innovative and commercially practical.