Creativity Quote by Jordi Segués

Cold on the surface, almost liberating underneath: “I’ve said it many times: nobody cares about you” reads like a founder’s slap meant to wake you up before the market does. The first clause matters. “I’ve said it many times” frames the line as a repeated lesson learned the hard way, the kind of tough-love mantra entrepreneurs pass around like contraband. It’s not a one-off insult; it’s a worldview, rehearsed until it becomes muscle memory.

The bluntness of “nobody” is doing double duty. It’s an exaggeration designed to puncture a common fantasy: that your effort, your vision, your personal struggle will automatically earn attention. In startup culture, that fantasy is expensive. Investors don’t fund your feelings. Customers don’t buy your identity. Teams don’t rally around your self-concept. They respond to value, clarity, and momentum. The line’s intent is to force a shift from self-focus to audience-focus: stop performing your narrative and start solving someone else’s problem.

The subtext isn’t nihilism; it’s agency. If nobody cares by default, you’re free from the anxiety of being judged and obligated to make caring rational. Earn it through usefulness. Communicate in outcomes, not aspiration. Build proof, not posture.

Contextually, it fits the current attention economy, where sympathy is scarce and feeds are ruthless. The quote functions as an antidote to personal-brand delusion: the world isn’t waiting for you. That’s exactly why you can begin.