"Just as Jimmy Stewart and Tyrone Power get 50 percent of the profits, so do I"
About this Quote
Hollywood’s “golden age” loved to sell the fantasy of effortless glamour, but Alan Ladd’s line is a blunt peek at the machinery underneath: the star system as a profit-sharing hierarchy, with a few names at the top treated like co-owners and everyone else paid like labor. The choice of Jimmy Stewart and Tyrone Power isn’t random. They were emblematic leading men with bankable leverage, shorthand for the tiny class of actors who could demand a percentage instead of a paycheck. By aligning himself with them, Ladd is doing two things at once: staking a claim to comparable status and reminding you how rare that status is.
The phrasing is deceptively plain, almost accountancy-level. That’s the point. It strips away the romance and turns celebrity into contract language: “50 percent of the profits.” Not salary, not prestige, not applause - profits. Ladd’s intent reads as part brag, part corrective to an industry that publicly mythologized stars while privately quantified them. The subtext is power: if you get the back-end, you’re not just a performer, you’re a financial instrument whose face can move markets.
Context matters, too. Ladd came up in an era when studios traditionally owned the terms, and profit participation signaled a crack in that control - a slow shift toward the actor as negotiator, brand, and proto-producer. It’s a line that sounds like confidence, but it carries a faint edge of defensiveness: in Hollywood, legitimacy often has to be proven with numbers.
The phrasing is deceptively plain, almost accountancy-level. That’s the point. It strips away the romance and turns celebrity into contract language: “50 percent of the profits.” Not salary, not prestige, not applause - profits. Ladd’s intent reads as part brag, part corrective to an industry that publicly mythologized stars while privately quantified them. The subtext is power: if you get the back-end, you’re not just a performer, you’re a financial instrument whose face can move markets.
Context matters, too. Ladd came up in an era when studios traditionally owned the terms, and profit participation signaled a crack in that control - a slow shift toward the actor as negotiator, brand, and proto-producer. It’s a line that sounds like confidence, but it carries a faint edge of defensiveness: in Hollywood, legitimacy often has to be proven with numbers.
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| Topic | Witty One-Liners |
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