"Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality"
About this Quote
The intent isn’t to sneer at civil rights or equal protection; it’s to warn that modernity can smuggle conformity in under democracy’s best branding. Fromm was writing in the mid-century shadow of fascism, Stalinism, and postwar consumer capitalism - systems that disagreed on ideology but converged on technique: organize people at scale, reduce friction, make behavior predictable. In that context, "standardization of man" points to the quiet coercions that don’t look like police batons: corporate bureaucracy, advertising, credentialing, the pressure to be legible and employable.
The subtext is psychoanalytic and political. If people are trained to want what everyone else wants, fear standing out, and measure themselves by market-approved metrics, they may experience sameness as safety and call it fairness. Fromm’s cynicism is aimed at a society that confuses equal worth with identical lives, and equal rights with equal opinions. His rhetorical move is to force a distinction: equality as a guarantee of dignity versus equality as a demand for uniformity. The discomfort is the point. If the only equality on offer is being equally replaceable, we’re not leveling the playing field; we’re flattening the players.
Quote Details
| Topic | Equality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Fromm, Erich. (2026, January 15). Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality. FixQuotes. https://fixquotes.com/quotes/just-as-modern-mass-production-requires-the-31093/
Chicago Style
Fromm, Erich. "Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/just-as-modern-mass-production-requires-the-31093/.
MLA Style (9th ed.)
"Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/just-as-modern-mass-production-requires-the-31093/. Accessed 19 Feb. 2026.










