"Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good"
About this Quote
The line hinges on a cold little phrase: "absolutely no good". Not "little good" or "not much use" but zero utility. She’s naming a transaction model of human behavior - the reflex to be decent only when decency returns a dividend. In that light, kindness becomes a diagnostic tool. How you treat the powerless is not just about generosity; it’s a stress test for whether you see other people as ends in themselves or as props in your personal economy.
Landers wrote in a culture that pretended etiquette was apolitical, even as class, race, gender, and domestic power dynamics ran through every letter. Her columns were mass-market moral arbitration: what you owe your spouse, your neighbor, the waitress, your kid. This quote is etiquette stripped down to its moral core. It also reads as a warning about performative virtue, long before the internet made virtue legible as brand. If your decency vanishes when the incentives do, Landers implies, it was never decency - it was strategy.
Quote Details
| Topic | Kindness |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Landers, Ann. (2026, January 18). Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good. FixQuotes. https://fixquotes.com/quotes/keep-in-mind-that-the-true-measure-of-an-14276/
Chicago Style
Landers, Ann. "Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/keep-in-mind-that-the-true-measure-of-an-14276/.
MLA Style (9th ed.)
"Keep in mind that the true measure of an individual is how he treats a person who can do him absolutely no good." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/keep-in-mind-that-the-true-measure-of-an-14276/. Accessed 21 Feb. 2026.













