"Kennedy had made a mess in Cuba at the Bay of Pigs. He had to do something to look good. The Apollo program of going to the Moon was quite a goal"
About this Quote
The subtext is pragmatic and slightly weary: presidents don’t just “believe in science,” they need wins. Kennedy, early in his term, looked inexperienced and burned; the Soviet Union looked ascendant. The Moon became a theater where the U.S. could set the terms of victory: clear finish line, measurable success, symbolic dominance, minimal ambiguity compared to covert operations gone wrong. Schirra’s “had to do something to look good” is almost insultingly simple, which is why it works. It captures the media-era logic that grand national projects can function as narrative resets.
Then he pivots: “quite a goal.” That’s not cynicism for its own sake; it’s an operator acknowledging the scale. Political motive and genuine achievement coexist. The line quietly argues that history’s noblest feats are often commissioned for decidedly un-noble reasons - and that the results can still be magnificent, even if the origin story is messier than the commemorative posters.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Schirra, Wally. (2026, February 16). Kennedy had made a mess in Cuba at the Bay of Pigs. He had to do something to look good. The Apollo program of going to the Moon was quite a goal. FixQuotes. https://fixquotes.com/quotes/kennedy-had-made-a-mess-in-cuba-at-the-bay-of-9207/
Chicago Style
Schirra, Wally. "Kennedy had made a mess in Cuba at the Bay of Pigs. He had to do something to look good. The Apollo program of going to the Moon was quite a goal." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/kennedy-had-made-a-mess-in-cuba-at-the-bay-of-9207/.
MLA Style (9th ed.)
"Kennedy had made a mess in Cuba at the Bay of Pigs. He had to do something to look good. The Apollo program of going to the Moon was quite a goal." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/kennedy-had-made-a-mess-in-cuba-at-the-bay-of-9207/. Accessed 27 Feb. 2026.



