"Kennedy said that if we had nuclear war we'd kill 300 million people in the first hour. McNamara, who is a good businessman and likes to save, says it would be only 200 million"
About this Quote
The barb at McNamara “a good businessman and likes to save” is doing the heavy lifting. McNamara, the former Ford executive turned Secretary of Defense, embodied the era’s faith in systems analysis and managerial rationality. Thomas implies that this managerial mindset doesn’t just manage war; it launders it. “Only” is the poisonous word: a tiny adverb that reveals how quickly mass death can be reframed as efficiency.
Context matters: early 1960s nuclear brinkmanship, the afterglow of the Cuban Missile Crisis, and the rise of technocratic defense planning. Thomas speaks from the antiwar/anti-nuclear tradition that saw Cold War elites as dangerously insulated from consequence. The subtext is less “they’re wrong about the numbers” than “they’ve already accepted the premise.” If you can haggle over hundreds of millions, you’ve converted human life into a rounding error, and deterrence into a sales pitch.
Quote Details
| Topic | Dark Humor |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Thomas, Norman. (2026, January 17). Kennedy said that if we had nuclear war we'd kill 300 million people in the first hour. McNamara, who is a good businessman and likes to save, says it would be only 200 million. FixQuotes. https://fixquotes.com/quotes/kennedy-said-that-if-we-had-nuclear-war-wed-kill-52105/
Chicago Style
Thomas, Norman. "Kennedy said that if we had nuclear war we'd kill 300 million people in the first hour. McNamara, who is a good businessman and likes to save, says it would be only 200 million." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/kennedy-said-that-if-we-had-nuclear-war-wed-kill-52105/.
MLA Style (9th ed.)
"Kennedy said that if we had nuclear war we'd kill 300 million people in the first hour. McNamara, who is a good businessman and likes to save, says it would be only 200 million." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/kennedy-said-that-if-we-had-nuclear-war-wed-kill-52105/. Accessed 16 Feb. 2026.




