"Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population"
About this Quote
The line about video games does two jobs at once. On the surface it’s a familiar generational gripe, but underneath it’s a comment about the economics of attention: games don’t just compete with books, they train the brain to expect constant feedback, constant reward. Comics, ironically, straddle that gap - they offer immediate visual pleasure while still demanding the reader do narrative work. That tension makes Sakai’s worry sharper, not softer.
Then he pivots to numbers, and that’s where the quote shows its real intent: he’s diagnosing a marketplace, not merely a classroom. “90% of the books…5% of the population” is less a precise statistic than a mood of cultural consolidation. Reading becomes a niche behavior, and once it’s a niche, it’s easier for publishers to chase safe bets, for bookstores to thin out, for riskier voices to get crowded off the shelf. The subtext is quietly self-interested in the best way: when reading shrinks, the ladder for creators shrinks with it.
Coming from a comics veteran, it also reads as a warning against treating “content” as interchangeable. If stories become primarily something you play through, binge, or scroll past, the slow, private act of building a world in your head starts to look like an outdated technology. Sakai’s point is that it’s also the technology that made modern imagination scalable.
Quote Details
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Citation Formats
APA Style (7th ed.)
Sakai, Stan. (2026, January 15). Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population. FixQuotes. https://fixquotes.com/quotes/kids-just-dont-read-any-more-they-spend-much-more-170977/
Chicago Style
Sakai, Stan. "Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/kids-just-dont-read-any-more-they-spend-much-more-170977/.
MLA Style (9th ed.)
"Kids just don't read any more. They spend much more time with video games. It's just hard to get kids to read anything. Book sales have dropped dramatically, too. I think 90% of the books are bought only by 5% of the US population." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/kids-just-dont-read-any-more-they-spend-much-more-170977/. Accessed 22 Feb. 2026.



