"Kindly words do not enter so deeply into men as a reputation for kindness"
About this Quote
The subtext is reputational psychology. People don’t “take in” isolated niceties because they’re ambiguous; we discount them as situational, transactional, even manipulative. A “reputation for kindness,” by contrast, arrives pre-verified. It’s the accumulated proof of repeated action, witnessed over time, transmitted through community memory. In a world of courts, clans, and bureaucratic hierarchies, that social proof isn’t just moral capital; it’s political technology. It lubricates trust, lowers suspicion, and makes advice or correction easier to accept because it’s heard through the filter of presumed benevolence.
Context matters: Mencius argued that humane governance begins with ren (humaneness) embodied, not merely proclaimed. This aphorism works because it reframes persuasion as an ethics problem. If you want your words to “enter deeply,” you can’t hack the moment with soft language; you have to build the long game of credibility. It’s a critique of performative virtue centuries before we had a phrase for it.
Quote Details
| Topic | Kindness |
|---|---|
| Source | Verified source: The Works of Mencius (The Chinese Classics, Vol. 2) (Mencius, 1861)
Evidence: Mencius said, 'Kindly words do not enter so deeply into men as a reputation for kindness.' (Jin Xin I (盡心上), section containing: 「仁言,不如仁聲之入人深也」 (often numbered 14 in Chinese editions; appears in Legge's "Jin Xin I" as a standalone saying within the chapter)). This English wording is from James Legge’s translation of the Mengzi (Mencius), issued as Vol. 2 of Legge’s The Chinese Classics. In the Chinese text, the corresponding line is: 「仁言,不如仁聲之入人深也。」 (Jin Xin I / 盡心上). Your quoted wording matches Legge’s translation very closely (and appears verbatim in multiple republications derived from Legge). I can verify the chapter location precisely via Wikisource, but I cannot reliably verify the printed page number (e.g., “p. 331”) without access to a scanned 1861 page-image edition that shows pagination; different editions/reprints paginate differently. Other candidates (1) Zhu shi jiao zheng hua ying si shu (Legge, 1869) compilation95.0% ... Mencius said , " Kindly words do not enter so deeply into men as a reputation for kindness . 2 . Good government ... |
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Citation Formats
APA Style (7th ed.)
Mencius. (2026, February 12). Kindly words do not enter so deeply into men as a reputation for kindness. FixQuotes. https://fixquotes.com/quotes/kindly-words-do-not-enter-so-deeply-into-men-as-a-159/
Chicago Style
Mencius. "Kindly words do not enter so deeply into men as a reputation for kindness." FixQuotes. February 12, 2026. https://fixquotes.com/quotes/kindly-words-do-not-enter-so-deeply-into-men-as-a-159/.
MLA Style (9th ed.)
"Kindly words do not enter so deeply into men as a reputation for kindness." FixQuotes, 12 Feb. 2026, https://fixquotes.com/quotes/kindly-words-do-not-enter-so-deeply-into-men-as-a-159/. Accessed 12 Feb. 2026.














