"Ladies and Gentleman, the Bronx is burning"
About this Quote
The intent is showman-simple: command attention, translate chaos into a sentence that fits between pitches. But the subtext is darker. Cosell’s formal “Ladies and Gentlemen” sounds like an usher introducing a spectacle, implicating the audience as consumers of urban collapse. Disaster becomes programming. The Bronx isn’t just suffering; it’s being watched, packaged, and remembered through the lens of a primetime event. That’s why the phrase outlived the actual fire: it offered viewers a clean story about cities “going to hell,” a narrative that conveniently blamed places and people rather than policies.
Cosell, a lawyer by training, knew how a single line can frame a case. Here he frames New York as emblem and warning. The tragedy is that the slogan helped harden an image of the Bronx as ruin long after residents kept living, building, and fighting to rebuild it.
Quote Details
| Topic | Sports |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cosell, Howard. (2026, January 16). Ladies and Gentleman, the Bronx is burning. FixQuotes. https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/
Chicago Style
Cosell, Howard. "Ladies and Gentleman, the Bronx is burning." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/.
MLA Style (9th ed.)
"Ladies and Gentleman, the Bronx is burning." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/. Accessed 12 Feb. 2026.





