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Daily Inspiration Quote by Howard Cosell

"Ladies and Gentleman, the Bronx is burning"

About this Quote

“Ladies and Gentleman, the Bronx is burning” lands with the chill of a punchline that isn’t funny. Cosell wasn’t delivering poetry; he was narrating a national mood in real time, the way a great broadcaster can turn a stray image into a sticky metaphor. During the 1977 World Series, cameras caught a fire near Yankee Stadium. The line is often treated as if Cosell declared an entire borough ablaze, and that exaggeration is part of its power: it collapses a complex reality - arson epidemics, landlord abandonment, fiscal crisis, white flight, the politics of “law and order” - into one televised instant.

The intent is showman-simple: command attention, translate chaos into a sentence that fits between pitches. But the subtext is darker. Cosell’s formal “Ladies and Gentlemen” sounds like an usher introducing a spectacle, implicating the audience as consumers of urban collapse. Disaster becomes programming. The Bronx isn’t just suffering; it’s being watched, packaged, and remembered through the lens of a primetime event. That’s why the phrase outlived the actual fire: it offered viewers a clean story about cities “going to hell,” a narrative that conveniently blamed places and people rather than policies.

Cosell, a lawyer by training, knew how a single line can frame a case. Here he frames New York as emblem and warning. The tragedy is that the slogan helped harden an image of the Bronx as ruin long after residents kept living, building, and fighting to rebuild it.

Quote Details

TopicSports
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Citation Formats

APA Style (7th ed.)
Cosell, Howard. (2026, January 16). Ladies and Gentleman, the Bronx is burning. FixQuotes. https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/

Chicago Style
Cosell, Howard. "Ladies and Gentleman, the Bronx is burning." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/.

MLA Style (9th ed.)
"Ladies and Gentleman, the Bronx is burning." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/ladies-and-gentleman-the-bronx-is-burning-135386/. Accessed 12 Feb. 2026.

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About the Author

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Howard Cosell (March 25, 1918 - April 23, 1995) was a Lawyer from USA.

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