Success Quote by Rosabeth Moss Kanter

Leadership, Kanter implies, is less a spark than a grind: a long-distance commitment to an idea that keeps showing up, even when the room is bored and the results are slow. The line carries the seasoned realism of someone who has watched organizations flirt with change and then ghost it at the first quarterly wobble. “Pick causes they won’t abandon easily” isn’t inspirational wallpaper; it’s a warning against the modern corporate reflex for novelty - the rebrand, the initiative, the pilot program that dies quietly when friction appears.

The subtext is about stamina and story. Setbacks are framed as inevitable, almost useful, because they reveal whether the cause is identity-deep or merely strategic. Kanter’s “big ideas over and over again in every encounter” lands like a rebuke to leaders who treat communication as a single keynote, a memo, or a clever slogan. Repetition here isn’t redundancy; it’s how meaning gets built inside institutions where attention is fragmented and incentives are misaligned. If you want people to act differently, you have to make the idea unavoidable.

Contextually, this sits squarely in the world Kanter has studied for decades: change management, innovation, and the gap between executive rhetoric and organizational follow-through. It also maps cleanly onto our present moment, when leaders are expected to champion social and cultural causes publicly while navigating internal resistance privately. The quote’s intent is blunt: pick something worth the heat, then outlast the backlash - and do the unglamorous work of saying it again tomorrow.