"Leadership has become a heavy industry. Concern and interest about leadership development is no longer an American phenomenon. It is truly global. Though I will probably be in less demand, I wanted to move on"
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Leadership, Bennis suggests, isn’t just a craft anymore; it’s a market with supply chains, consultants, conferences, and credentialed “thought leadership” pumping out product. Calling it a “heavy industry” is a quietly barbed metaphor: leadership development has the scale and inertia of manufacturing, and with that comes the risk of standardization, hype, and waste. The line lands because it reframes a supposedly human, relational practice as something extractive and monetizable, a sector that can grow regardless of whether it actually produces better leaders.
The global turn matters. Bennis is marking a shift from postwar American managerial culture to a worldwide appetite for leadership frameworks, often exported like business software. That expansion sounds flattering, but the subtext is caution: once leadership becomes a global commodity, it also becomes more detached from local realities, political constraints, and moral stakes. Everyone wants the toolkit; fewer want the accountability.
Then the personal aside: “Though I will probably be in less demand, I wanted to move on.” It reads as modesty, but it’s also an author’s declaration of independence. Bennis, a foundational figure in leadership studies, is distancing himself from the very boom he helped ignite. He implies he’d rather risk irrelevance than become another vendor in the leadership-industrial complex. The intent isn’t to dismiss leadership; it’s to defend it from becoming an endless, self-perpetuating upgrade cycle.
The global turn matters. Bennis is marking a shift from postwar American managerial culture to a worldwide appetite for leadership frameworks, often exported like business software. That expansion sounds flattering, but the subtext is caution: once leadership becomes a global commodity, it also becomes more detached from local realities, political constraints, and moral stakes. Everyone wants the toolkit; fewer want the accountability.
Then the personal aside: “Though I will probably be in less demand, I wanted to move on.” It reads as modesty, but it’s also an author’s declaration of independence. Bennis, a foundational figure in leadership studies, is distancing himself from the very boom he helped ignite. He implies he’d rather risk irrelevance than become another vendor in the leadership-industrial complex. The intent isn’t to dismiss leadership; it’s to defend it from becoming an endless, self-perpetuating upgrade cycle.
Quote Details
| Topic | Leadership |
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