"Learn to know every man under you, get under his skin, know his faults. Then cater to him - with kindness or roughness as his case may demand"
About this Quote
The payoff is the cold pragmatism of "Then cater to him". McGraw frames motivation as customization, not inspiration: you don't elevate a group with shared purpose so much as tune each person like an instrument. The unsettling part is the conditional morality baked into the final clause: "with kindness or roughness as his case may demand". Kindness isn't a principle here; it's a tactic. Roughness isn't failure; it's a tool. The subtext is paternalism with a scouting report: people are managed best when they're understood as cases, not colleagues.
Contextually, the quote fits an early 20th-century, top-down model of authority where hierarchy is assumed and psychological insight is marshaled in service of control. It anticipates the modern obsession with "people skills", but strips away the HR sheen. McGraw isn't asking leaders to empathize; he's asking them to profile. The line works because it refuses comfort: it admits what many power structures quietly practice - that closeness can be cultivated not to connect, but to command.
Quote Details
| Topic | Management |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McGraw, John. (2026, January 16). Learn to know every man under you, get under his skin, know his faults. Then cater to him - with kindness or roughness as his case may demand. FixQuotes. https://fixquotes.com/quotes/learn-to-know-every-man-under-you-get-under-his-133225/
Chicago Style
McGraw, John. "Learn to know every man under you, get under his skin, know his faults. Then cater to him - with kindness or roughness as his case may demand." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/learn-to-know-every-man-under-you-get-under-his-133225/.
MLA Style (9th ed.)
"Learn to know every man under you, get under his skin, know his faults. Then cater to him - with kindness or roughness as his case may demand." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/learn-to-know-every-man-under-you-get-under-his-133225/. Accessed 8 Feb. 2026.










