"Less than fifteen per cent of the people do any original thinking on any subject. The greatest torture in the world for most people is to think"
About this Quote
The real bite is in the word “torture.” Burbank frames cognition as pain, which flips the usual civic ideal of rational citizens. He suggests that the obstacle to progress isn’t lack of intelligence, but aversion to discomfort: uncertainty, self-doubt, the risk of being wrong, the social cost of dissent. Original thinking means stepping outside the safety of consensus, and consensus is warm.
Context matters. Burbank was a famed horticulturist and plant breeder in an era infatuated with “improvement” - of crops, industry, even society itself. From that vantage point, he could see how experimentation works: you try, you fail, you iterate. The public often wants the fruit without the messy process. His jab doubles as a defense of the experimental temperament, elevating curiosity and disciplined trial over received wisdom.
There’s also an implicit environmental ethic here: if people can’t be bothered to think freshly, they’ll keep repeating extractive patterns because they’re familiar. Burbank’s warning isn’t elitist so much as impatient: the future belongs to those willing to endure the discomfort of a new idea long enough to make it real.
Quote Details
| Topic | Reason & Logic |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Burbank, Luther. (2026, January 15). Less than fifteen per cent of the people do any original thinking on any subject. The greatest torture in the world for most people is to think. FixQuotes. https://fixquotes.com/quotes/less-than-fifteen-per-cent-of-the-people-do-any-15770/
Chicago Style
Burbank, Luther. "Less than fifteen per cent of the people do any original thinking on any subject. The greatest torture in the world for most people is to think." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/less-than-fifteen-per-cent-of-the-people-do-any-15770/.
MLA Style (9th ed.)
"Less than fifteen per cent of the people do any original thinking on any subject. The greatest torture in the world for most people is to think." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/less-than-fifteen-per-cent-of-the-people-do-any-15770/. Accessed 10 Feb. 2026.





