"Let us never negotiate out of fear. But let us never fear to negotiate"

John F. Kennedy's quote encourages us to approach settlements with confidence and nerve. He is suggesting that we should not be afraid to negotiate, however at the exact same time, we should not be driven by worry. He is stressing the importance of having a strong and positive attitude when negotiating. He is likewise suggesting that we must not be daunted by the other celebration, which we ought to want to stand up for our own interests. Kennedy's quote encourages us to be assertive and to take control of the scenario. He is reminding us that settlements need to be approached with a sense of strength and decision, and that we must not hesitate to stand up for ourselves. Kennedy's quote is a pointer that we should never be afraid to negotiate, however at the same time, we must never ever negotiate out of fear.