Parenting & Family Quote by Avi Arad

Marvel’s brand is built on the illusion of effortless cool; Avi Arad yanks the curtain back and shows a workplace run on volume, bruised egos, and damage control. The line is half-confession, half-flex: “painful” because they “publish a lot of books” signals industrial scale, not artisanal storytelling. The punchline isn’t just that he wants to “punch people out” - it’s that he frames creative disagreements in the language of executive authority and physical impulse, a telling mismatch for a medium that sells heroism as moral restraint.

The specific intent reads like reassurance to stakeholders: yes, quality slips happen; yes, leadership is watching; yes, corrective action is underway. “Therefore” functions as corporate narrative glue, turning frustration into a justification for change. “We have some new people now” is the pivot from complaint to reform, implying a cleanup of talent, process, or both without naming names. It’s management theater: anger as proof of standards, turnover as proof of action.

The subtext is generational and market-driven. “The kids are going to read our books” isn’t a celebration of youth culture; it’s a KPI. In the early 2000s-era Marvel ecosystem Arad helped shape, comics were both IP farm and brand maintenance for films, games, and merchandise. Getting “kids” back isn’t about literary ambition - it’s about replenishing the audience pipeline. The quote works because it’s blunt in a way corporate messaging rarely is, revealing how nostalgia businesses stay alive: ship relentlessly, police the product, and never lose sight of the next generation of customers.