"Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it"
About this Quote
The subtext is colder than it sounds: other investors’ mistakes are your edge. “Profit from folly” isn’t a gentle reminder to stay calm; it’s a moral permission slip to be unfashionably patient while others melt down. Buffett is quietly arguing that the market is less a spreadsheet than a psychology lab, and the person who can detach from social contagion gets paid for it. Not because they’re clairvoyant, but because they’re not compelled to act.
Context matters. Buffett’s career spans crashes, bubbles, rate shocks, and meme-manias; he’s watched sophisticated institutions behave like crowds and watched “smart money” chase the same narratives as everyone else. The quote distills his broader philosophy: treat stocks as partial ownership of real businesses, keep liquidity and time on your side, and let Mr. Market’s mood swings quote you prices you can accept or reject. It works rhetorically because it turns discipline into something active, even predatory: you’re not merely enduring volatility; you’re using it.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Buffett, Warren. (2026, January 18). Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it. FixQuotes. https://fixquotes.com/quotes/look-at-market-fluctuations-as-your-friend-rather-16652/
Chicago Style
Buffett, Warren. "Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/look-at-market-fluctuations-as-your-friend-rather-16652/.
MLA Style (9th ed.)
"Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/look-at-market-fluctuations-as-your-friend-rather-16652/. Accessed 12 Feb. 2026.











