"Look for the woman in the dress. If there is no woman, there is no dress"

This quote by Coco Chanel is a suggestion to focus on the woman using the gown, instead of the dress itself. It is a tip that the dress is simply a device to the lady wearing it, which the female is the most vital part of the formula. The dress is merely a tool to boost the appeal of the female using it. Without the lady, the dress is absolutely nothing more than material and thread. The woman is the one who brings the dress to life, and without her, the dress is absolutely nothing more than a lifeless object. Coco Chanel's quote is a pointer to focus on the female wearing the dress, and to appreciate her appeal and grace. It is a pointer that the gown is simply an accessory, which the lady is the one who brings it to life.