"Love is the self-delusion we manufacture to justify the trouble we take to have sex"
About this Quote
The intent is less to deny tenderness than to puncture the social need to sanctify desire. “Manufacture” and “justify” are corporate verbs; they imply a production line of meaning-making where feelings are retrofitted into a respectable rationale. “Trouble” is the quiet punchline. Sex, in this framing, isn’t just pleasure; it’s logistics, risk, negotiation, rejection, vulnerability, reputation management. Love becomes the story we tell ourselves so the hassle feels purposeful, even virtuous.
The subtext carries a journalist’s suspicion of sentimental language as cover. We don’t merely fall in love; we curate a moral alibi for wanting someone. That’s why the sentence works: it’s not prurient, it’s procedural. It treats the heart like a PR department.
Contextually, the quote sits comfortably in a late-20th-century, post-Freudian skepticism about romance: after the sexual revolution, after advertising learned to sell identity, after pop psychology normalized the idea that our loftiest motives often have baser engines. Greenberg’s cynicism isn’t just about sex; it’s about storytelling itself - how humans, especially modern ones, can’t stand desire unless it comes with an explanation that flatters us.
Quote Details
| Topic | Love |
|---|---|
| Source | Later attribution: Love Stinks (Adams Media, 2012) modern compilationISBN: 9781440560965 · ID: wmHrDQAAQBAJ
Evidence:
... LOVE IS THE SELF - DELUSION WE MANUFACTURE TO JUSTIFY THE TROUBLE WE TAKE TO HAVE SEX . -DANIEL S. GREENBERG Women fall in love when they get to know you . Men are just the opposite . When they finally know you they're ready to leave ... |
| Cite |
Citation Formats
APA Style (7th ed.)
Greenberg, Daniel S. (2026, March 26). Love is the self-delusion we manufacture to justify the trouble we take to have sex. FixQuotes. https://fixquotes.com/quotes/love-is-the-self-delusion-we-manufacture-to-162064/
Chicago Style
Greenberg, Daniel S. "Love is the self-delusion we manufacture to justify the trouble we take to have sex." FixQuotes. March 26, 2026. https://fixquotes.com/quotes/love-is-the-self-delusion-we-manufacture-to-162064/.
MLA Style (9th ed.)
"Love is the self-delusion we manufacture to justify the trouble we take to have sex." FixQuotes, 26 Mar. 2026, https://fixquotes.com/quotes/love-is-the-self-delusion-we-manufacture-to-162064/. Accessed 28 Mar. 2026.














