"Magazines and advertising are flogging the idea that you have to keep changing things and get something new. I think that's balls - evil. But obviously that's your livelihood"
About this Quote
Robin Day’s line lands with the clipped brutality of a broadcaster who’s spent a lifetime listening to people dress self-interest up as public service. “Flogging” is the tell: not selling, not persuading, but whipping an audience into compliance. He frames consumer novelty as a kind of managed addiction, where desire isn’t discovered so much as manufactured, and then kept on a drip-feed of dissatisfaction. The profanity-lite “that’s balls” does two jobs at once: it punctures the pseudo-sophistication of lifestyle culture and signals a classed impatience with marketing’s verbal perfume.
Then he goes further than mere grumpiness. Calling it “evil” is deliberately disproportionate, a moral escalation that exposes what he thinks is at stake: not taste, but agency. The churn of “something new” becomes a social script that turns citizens into shoppers, and private identity into a series of purchases. Day’s generation watched postwar Britain retool itself around consumption; he’s naming the psychic cost of that pivot with the plain speech of someone suspicious of glossy consensus.
The final jab - “But obviously that’s your livelihood” - is the quote’s poison needle. It’s not just an insult; it’s a trap that forces the interlocutor to feel the conflict between making a living and making a culture. Day performs a journalist’s favorite move: dragging the hidden incentive into the light, then letting it sit there, embarrassing everyone.
Then he goes further than mere grumpiness. Calling it “evil” is deliberately disproportionate, a moral escalation that exposes what he thinks is at stake: not taste, but agency. The churn of “something new” becomes a social script that turns citizens into shoppers, and private identity into a series of purchases. Day’s generation watched postwar Britain retool itself around consumption; he’s naming the psychic cost of that pivot with the plain speech of someone suspicious of glossy consensus.
The final jab - “But obviously that’s your livelihood” - is the quote’s poison needle. It’s not just an insult; it’s a trap that forces the interlocutor to feel the conflict between making a living and making a culture. Day performs a journalist’s favorite move: dragging the hidden incentive into the light, then letting it sit there, embarrassing everyone.
Quote Details
| Topic | Marketing |
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