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Wit & Attitude Quote by Adolf Hitler

"Make the lie big, make it simple, keep saying it, and eventually they will believe it"

About this Quote

Propaganda stripped to its ugliest plumbing: not persuasion through evidence, but domination through repetition. The genius of the line is how coldly procedural it is. “Big” isn’t about grandeur; it’s about scale and audacity. A massive lie bullies the audience into thinking, Who would dare invent something that outrageous? “Simple” is the companion weapon, engineered for speed: short enough to travel by rumor, chant, headline, and later, broadcast. Complexity invites questions; simplicity recruits.

The subtext is a brutal theory of human attention. People don’t live in libraries; they live in schedules, stress, loyalty, fear. Repetition exploits that reality, turning familiarity into a counterfeit version of truth. It also shifts the burden: once a claim is everywhere, the skeptic becomes the one who must “prove” otherwise, and proving otherwise takes time, expertise, and social courage. In that gap, power consolidates.

Context matters because this is not an abstract observation from a neutral psychologist. It sits inside the Nazi project of mass manipulation, scapegoating, and state terror, in a media ecosystem aggressively centralized and policed. The line is less a confession than a manual: how to manufacture consent, how to make a population complicit, how to normalize the unacceptable until it feels like common sense.

The most chilling feature is the implied contempt for the public: “they” as a material to be shaped, not citizens to be convinced. It reveals a politics that treats truth as an obstacle and language as a weapon.

Quote Details

TopicTruth
Source
Later attribution: Road Signs on the High Road of Life (Lauren Ann Schieffer, 2011) modern compilationISBN: 9781612047997 · ID: -DLjJ7T8G2UC
Text match: 95.00%   Provider: Google Books
Evidence:
... Adolf Hitler , “ Make the lie big , make it simple , keep saying it , and eventually they will believe it . ” I was outraged . I was incensed that she would have the audacity to equate me with Adolf Hitler . She also quoted Franklin D ...
Other candidates (1)
Adolf Hitler (Adolf Hitler) compilation37.6%
14 in the course of my life i have very often been a prophet and have usually been ridiculed for it d
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Make the lie big, make it simple, keep saying it, and eventually they will believe it
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About the Author

Adolf Hitler

Adolf Hitler (April 20, 1889 - April 30, 1945) was a Criminal from Germany.

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