"Making a million dollars is the simplest thing in the world. Just find a product that sells for $2000 and that you can buy at a cost of $1000, and sell a thousand of them"
About this Quote
The subtext is a sly rebuke to magical thinking in entrepreneurship. “Just find a product” smuggles in the entire universe of product-market fit: discovering a real demand, differentiating from competitors, securing supply, financing inventory, handling returns, managing risk, building trust, buying attention, and surviving the months when you sell three instead of a thousand. The quote treats distribution like a rounding error, when distribution is usually the business. Even the chosen numbers hint at a certain kind of commerce: high-ticket, high-margin selling that depends on persuasion, positioning, and access to buyers who can drop $2000 without blinking.
Contextually, Gillies comes from a tradition of sales and marketing authors who knew that hype is part of the craft but also understood its danger. The line works because it performs the very seduction it’s critiquing: it flatters the reader with simplicity, then dares you to notice the missing labor. It’s a wink at anyone who’s ever been sold a shortcut - and a reminder that “simple” is not the same as “easy.”
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Gillies, Jerry. (2026, January 16). Making a million dollars is the simplest thing in the world. Just find a product that sells for $2000 and that you can buy at a cost of $1000, and sell a thousand of them. FixQuotes. https://fixquotes.com/quotes/making-a-million-dollars-is-the-simplest-thing-in-135150/
Chicago Style
Gillies, Jerry. "Making a million dollars is the simplest thing in the world. Just find a product that sells for $2000 and that you can buy at a cost of $1000, and sell a thousand of them." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/making-a-million-dollars-is-the-simplest-thing-in-135150/.
MLA Style (9th ed.)
"Making a million dollars is the simplest thing in the world. Just find a product that sells for $2000 and that you can buy at a cost of $1000, and sell a thousand of them." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/making-a-million-dollars-is-the-simplest-thing-in-135150/. Accessed 21 Feb. 2026.






