"Man cannot be uplifted; he must be seduced into virtue"
About this Quote
“Seduced” does the real work. It borrows the language of temptation and turns it inside out, implying that human behavior is rarely ruled by abstract duty. We move toward what feels rewarding, glamorous, socially legible. Virtue, then, isn’t a grim staircase; it’s a door you make attractive enough that people walk through willingly. The subtext is both cynical and practical: if you want better citizens, you don’t browbeat them into it, you design incentives, stories, and rituals that make goodness pleasurable or status-conferring.
Marquis is also mocking the moralist’s ego. “Uplift” presumes a superior lifter and an inferior lifted. “Seduce” levels the hierarchy: you have to meet people where their desires live, not where your ideals want them to be. There’s a media-savvy insight here, too. Journalism and advertising were learning how persuasion actually works in modern mass society. Marquis simply admits the uncomfortable part: virtue competes in the same attention economy as vice, and it wins only when it learns to flirt.
Quote Details
| Topic | Ethics & Morality |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Marquis, Don. (2026, January 17). Man cannot be uplifted; he must be seduced into virtue. FixQuotes. https://fixquotes.com/quotes/man-cannot-be-uplifted-he-must-be-seduced-into-60791/
Chicago Style
Marquis, Don. "Man cannot be uplifted; he must be seduced into virtue." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/man-cannot-be-uplifted-he-must-be-seduced-into-60791/.
MLA Style (9th ed.)
"Man cannot be uplifted; he must be seduced into virtue." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/man-cannot-be-uplifted-he-must-be-seduced-into-60791/. Accessed 12 Feb. 2026.








