Wit & Attitude Quote by Colin Mochrie

The joke isn’t just that an insane asylum is being advertised; it’s that marketing logic will happily colonize even the last place that’s supposed to sit outside consumer choice. Mochrie takes a premise with built-in taboo and snaps it into the language of a strip-mall pitch: “come on down,” that syrupy, welcoming cadence of car dealerships and blowout sales. The whiplash is the point. By forcing institutionalization into the format of a cheerful invite, he exposes how advertising flattens everything into a vibe.

The kicker, “We’re going crazy,” works as a double-agent line. On the surface it’s a pun: “crazy” as both mental state and hype slogan (as in “we’re going crazy with deals”). Underneath, it’s a sly admission that the asylum and the adman share a neighborhood. The staff, the patients, the audience, the whole culture: everyone’s a little “we” in that sentence. It’s communal, complicit, and it implicates the listener without scolding.

Context matters because Mochrie comes out of improvisational comedy, where the craft is to sound effortless while making language turn on a dime. The line reads like something born in the moment, which makes the social commentary land lightly: you laugh before you realize you’re laughing at the commodification of suffering and the way we euphemize mental health into punchy, sellable shorthand. It’s not cruelty so much as a critique of the bright smile we put on discomfort to keep the transaction moving.