Famous quote by Nicolas Roeg

"Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates"

About this Quote

This quote by Nicolas Roeg talks to the importance of marketing in company, however likewise the requirement to maintain a balance between marketing and other aspects of the business. Roeg is suggesting that marketing should be utilized as a tool to assist business reach its objectives, however it must not be the sole factor that determines the instructions of business. He is highlighting the need to think about other elements such as consumer feedback, market patterns, and the total vision of the business. By doing so, the business can ensure that its marketing efforts are in line with its total objectives and goals. Roeg's quote is a suggestion that marketing need to be used as a tool to help the business reach its objectives, however it ought to not be the only factor that dictates the direction of business.

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About the Author

This quote is written / told by Nicolas Roeg somewhere between August 15, 1928 and today. He/she was a famous Director from England. The author also have 15 other quotes.
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Edwin Land, Inventor

"Marketing is too important to be left to the marketing department"

David Packard, Businessman

"The market controls everything, but the market has no heart"

Anita Roddick, Businessman

"Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about"

David Rose, Musician

"When the product is right, you don't have to be a great marketer"

Harold Coffin

"The great thing about the business is how Darwinian it is. We have to swim or die - if you are found wanting over a period of time, you've either got to change what you're doing or find something else to do"

Steven Soderbergh, Director

"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly"