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Daily Inspiration Quote by Napoleon Bonaparte

"Men are moved by two levers only: fear and self interest"

About this Quote

Power, in Napoleon's hands, is stripped of romance and reduced to mechanics. "Two levers only" is the language of artillery and engineering: humans as a system you can operate, not a moral community you persuade. Coming from a man who rose through revolutionary chaos and then crowned himself emperor, the line reads less like a timeless law of psychology than a field report from the age of mass conscription and total war. When politics becomes mobilization, the ruler stops asking what citizens believe and starts asking what will make them move.

The pairing is telling. Fear is the obvious tool of an autocrat, but self-interest is the more modern admission: people can be recruited into their own management. Offer advancement, property, stability, national glory, a place in the new order and you don't need constant terror; you need incentives. Napoleon governed through both: censorship and police surveillance alongside the Legion of Honor, careers "open to talent", and a bureaucracy that rewarded loyalty. The quote's subtext is managerial cynicism: ideology is useful rhetoric, but not the engine.

It's also a quiet rebuttal to the Revolution's lofty claims about virtue and reason. Napoleon is saying, in effect, that grand principles are banners, not motives; the real choreography happens below the level of ideals. That bluntness is why the line endures. It flatters no one, and it doubles as a warning: if leaders assume the public can only be steered by threat or payoff, they will build states that make that assumption come true.

Quote Details

TopicWisdom
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Citation Formats

APA Style (7th ed.)
Bonaparte, Napoleon. (2026, January 14). Men are moved by two levers only: fear and self interest. FixQuotes. https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/

Chicago Style
Bonaparte, Napoleon. "Men are moved by two levers only: fear and self interest." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/.

MLA Style (9th ed.)
"Men are moved by two levers only: fear and self interest." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/. Accessed 12 Feb. 2026.

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Napoleon Bonaparte

Napoleon Bonaparte (August 15, 1769 - May 5, 1821) was a Leader from France.

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