"Men are moved by two levers only: fear and self interest"
About this Quote
The pairing is telling. Fear is the obvious tool of an autocrat, but self-interest is the more modern admission: people can be recruited into their own management. Offer advancement, property, stability, national glory, a place in the new order and you don't need constant terror; you need incentives. Napoleon governed through both: censorship and police surveillance alongside the Legion of Honor, careers "open to talent", and a bureaucracy that rewarded loyalty. The quote's subtext is managerial cynicism: ideology is useful rhetoric, but not the engine.
It's also a quiet rebuttal to the Revolution's lofty claims about virtue and reason. Napoleon is saying, in effect, that grand principles are banners, not motives; the real choreography happens below the level of ideals. That bluntness is why the line endures. It flatters no one, and it doubles as a warning: if leaders assume the public can only be steered by threat or payoff, they will build states that make that assumption come true.
Quote Details
| Topic | Wisdom |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Bonaparte, Napoleon. (2026, January 14). Men are moved by two levers only: fear and self interest. FixQuotes. https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/
Chicago Style
Bonaparte, Napoleon. "Men are moved by two levers only: fear and self interest." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/.
MLA Style (9th ed.)
"Men are moved by two levers only: fear and self interest." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/men-are-moved-by-two-levers-only-fear-and-self-33954/. Accessed 12 Feb. 2026.








